Whatsapp Marketing

When you think of social media, sites like Facebook and Twitter probably come to mind immediately. But messenger apps have actually caught up to social networks in terms of users. And increasingly messenger apps are being used for marketing. The leader in most of the world is WhatsApp (a pun on the phrase “what’s up”), with 1.5 billion monthly active users around the world. That kind of market penetration can’t be ignored. But how can you effectively use WhatsApp for marketing? Like all relatively unexplored frontiers, there are equal measures of risk and reward for early adopters. Here’s our marketer’s guide to WhatsApp.