The answer is Twitter chats. We’ve been pushing Twitter chats for quite some time now, and it’s nice to see a lot of marketers slowly start to realize the power of Twitter chats when it comes to gaining active followers.
The way that a lot of brands Tweet is very one dimensional. Their Tweets are essentially just broadcasts, which is not what Twitter is about as we mentioned earlier. Your Tweets shouldn’t consist of only headlines with a link, inspirational quotes or funny statements. They should open the door for communication and conversation.
Once the special day comes up, follow any trending hashtags about the event and do some real time marketing too. That is one of the key benefits of using Twitter. You get to send out content as events are happening instead of having to wait until after the momentum has died down.
Similar to planning ahead, you should also have a set posting schedule for your Twitter account. Your Tweeting schedule should detail what and when you plan on Tweeting. Your strategy should outline things like when you’re going to Tweet links to your new posts and other updates.