Fairs are a part of rural people’s life. For the rural people, they are the source of entertainment and a good opportunity to launch their products for the marketers in the rural market. It has mass appeal as several villagers come to fairs.
Another important thing is the use of vibrant colors in the company’s stalls. This pulls the crowd towards buying the product.
Customers may be attracted by using the mass media like organizing folk songs competition, folk dances, magic shows, puppetry shows, street theatre, acrobatic skills, juggler, etc.