Google Adwords

When an online user enters a search query on Google, then the user will see the natural search results for that query along with AdWords ads, which are highly targeted to the search topic.

we manage your Google AdWords (now Google Ads) account targeting the keywords that will drive conversions (purchases, leads, goal completions) to your site. Highly focused keyword research helps us determine the most cost-effective approach to obtaining qualified customers who are searching for exactly what you offer. Through a variety of research tools and techniques, we develop effective paid search campaigns focused on meeting your target cost per sale or lead. By investing in Google AdWords, you will assist highly eager buyers in finding your site who wouldn’t necessarily find it organically via search engine optimization techniques.

They can be used to specific keyword match types that allow you to display your ad for exact keyword searches.
Ad extensions provide you the ability to display everything from contact information, product images to a set of links to your site.
You can narrow your audience by their language, their location, or even by their device they’re using.
You can control how much to invest in AdWords and set daily limits for your campaign.