The changes Facebook made to its News Feed algorithm earlier this year mean that social media marketers need to up their ad game on the platform. The same holds especially true for social media teams with small budgets who have likely seen organic reach figures declining.
It takes only 2.6 seconds for a user’s eye to choose where to land on a webpage. The use of eye-catching imagery increases the chances their eyeballs will land on your ad. Most first impressions are informed by design, so treat visuals as you would a handshake.
One of the most important metrics social marketers track on Facebook are conversion rates. Typically, a conversion refers to the point at which a user converts from being a browser to a buyer. For many marketers, conversions are a top priority. A good conversion rate is one of the best measures of success, and is key to delivering a strong ROI.
Crisp copy is often the second element of a strong ad, but if there’s too much, a user might not even bother to read it.
Facebook Marketing & Advertisement
